MARKETING AND PR
IMPORTANT ADVISE FOR PARTICIPANTS
The 3 Harbours Arts Festival iproduced a comprehensive brochure at considerable expense and time, each year. It includes a listing of all venues, artists, opening hours etc. 20,000 brochures are printed for distribution and is the main avenue for marketing the festival. Other promotional communitcations include our website and the use of social networking sites including Twitter, Flickr, myspace and Facebook.
In our experience (built up over the last 4 years) shows that artists who give alot of energy to the promotion of their artworks/exhibitions tend to have bigger audiences, more sales and better coverage.
We encourage artists to work on their own marketing strategy bearing in mind that the build up to the festival is just as important and essential to selling your work during the festival 10 days.
SUGGESTIONS FOR MARKETING
PRE-FESTIVAL
- Advertsing in the 3 Harbours Arts Festival brochure - taking an advert out in our brochure gives you great exposure and supports the festival. We offer a special advertising rate to registered artists which is £40 for a black and white advert (92x45cm). Contact Yvone on [email protected]
- An advertising banner on the 3 Harbours website is also possible . Contact Adele on [email protected]
- Press releases
- Posters and leaflets
- Private exhibition preview in week leading up to the festival
- Invitations to families, friends and colleagues
DURING FESTIVAL
- Press releases
- Signage
- Shop front design - creating an inviting and enticing entrance to your venue attracts more visitors
We cant stress enough the importance of markerting, advertising and PR. Only together we can make an impact.
If you need guidance, please do not hesitate to contact us. We will be holding marketing and signage workshops if there is sufficient interest. Email Adele [email protected] to register for one of the workshops.